Will Raleigh - Resume
AppleOne Employment Services
I helped facilitate the company’s growth from a strongly branded regional sales organization with 75 branch offices to a national human resources conglomerate with hundreds of offices and more than $600 Million in gross sales. I've built a marketing/communications team and have been directly responsible for crafting the company's message across all channels including email, SEM/SEO, social, advertising, public relations, sales collateral and web.
Duties:Marketing Strategy, Marketing Research, Branding, Creative Direction, Social Media, SEO, SEM, Project Management, Copywriting, Graphic Design, Interaction Design, Public Relations and Corporate Communications.
Taproot assembles cross-functional teams of pro bono consultants who donate their time and expertise to select marketing and management projects for non-profits.
Duties: Project Management, Branding and Key Message Development, Web Site Development
Copywriter/Assistant Marketing Manager
May 1995-May 1996
Stiletto gave me a chance to write in virtually every discipline. While there, I was responsible for increasing merchandise sales by 28%.
Duties: Copywriting, Editing, Publicity, Public Relations, Merchandise Development, Accounting, and Coordinating the Advertising Efforts of Promoters All Over the World.
HDR Engineering, Inc.
May 1992-February 1995
Although I'm primarily a writer, HDR helped me learn to think visually, taught me to take a project from concept to final design and find the right vendors to print it. Of course, there's nothing like working on multi-million dollar projects to teach you to be a REAL team player.
Duties: Design, Printing Coordination and Advertising Development.
January 1991-January 1992
Duties Included: Retail Copywriting, Desktop, Media Planning and Buying, Sales, and Some Accounting.
October 1989-January 1990
Duties Included: Copywriting, Desktop, Media Placement, Sales, and everything else.
University of Nebraska at Omaha
Bachelor of Science in Communication
Major: Advertising/Public Relations