Posted in Marketing on Dec 16th, 2002
According to ClickZ, AOL version 8 is going to default to a white list for Spam filtering. That’s probably a good move for them. It does present some interesting challenges for people doing legitimate e-mail newsletters and marketing though. Excuse me while I put on my thinking cap for a bit.
Posted in Marketing on Dec 2nd, 2002
No time or focus to read This today. I do want to spend some time thinking about it later though, so…
Posted in Marketing on Nov 15th, 2002
G.M. O’Connel has been engaged in interactive marketing since 1987. Joseph Jaffe Interviews him for imediaconnection and O’Connel has some interesting things to say: What I’m saying is that the creative hasn’t worked for the most part. What we tend to do from an industry perspective is that we want to make it bigger, louder [...]
Posted in Marketing on Nov 7th, 2002
ClickZ is running an article with basic (but worth thinking about) information about what to put on a subscribe page. It also covers setting goals, and finding sources for content. [link]
Posted in Marketing on Oct 29th, 2002
I’ve been wanting to find a list like this: EmailSherpa’s List of Words That Will Get You Filtered Some of these seem amazingly random.
Posted in Marketing on Oct 15th, 2002
The horribly named, Why Your E-Newsletter Doesn’t Deliver Like You Hoped actually offers a pretty good checklist of things your e-newsletter should include. I think we’re just about ready to launch a couple of new newsletters (our first venture into the realm of e-mail). If you are an employer/hiring manager, or if you have a [...]
Posted in Marketing on Oct 10th, 2002
There’s a nice, sort of generic Article on E-mail Newsletters over on ClickZ today. The emphasis is lightly on B-to-B. It’s interesting to see a ClickZ columnist apologizing for recommending double opt-in. Generally the tone is you absolutely, positively have to do it. Here it’s more like: I know almost nobody does it anymore, but [...]
Posted in Marketing on Oct 1st, 2002
Interesting … I need to give this story some deep thought: E-mail marketing works differently. People tend to read e-mail messages — even those formatted in HTML — from top to bottom in a linear fashion. This linearity actually works to an advertiser’s advantage because it provides more control over recipient behavior. However, cramming the [...]
Posted in Marketing on Sep 17th, 2002
Sherpa has a cute little Torture a Spammer Game. The game play won’t hold up to more than 2 or 3 plays, but it’s OK the first time round. I particularly like that they are trying to use it to boost the reputation of opt-in mailers (or at least disassociate them from the more nefarious [...]
Posted in Marketing on Sep 17th, 2002
Good Stuff – It’s almost psychic how these things come into my inbox right when I need to see them.