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Category Archive for 'Marketing'

ClickZ has an interesting case study on how Cisco’s sales force is using a template based e-mail system to be able to send e-mails to their clients. I have mixed feelings about this. As a marketer, I’d certainly like to have the ability to track messages/effectiveness as they’re going out through the sales force. I […]

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Now wait just a minute

So then excessive bounces will get you blacklisted? I had no idea. We’re well below 60% (a number which seems improbable to begin with), but still… From ClickZ: E-Mail: A Job for Professionals

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Piggybacking for List Growth

This clickz article on acquisition strategies says that piggybacking on somebody else’s relationship seems to produce one of the best results when looking at list growth. That’s obvious, and we’ve looked at newsletter sponsorships with various levels of success. But, they mention this company was able to take the placement out in trade. That’s interesting. […]

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E-Nurturing The IBM Way

There are a few interesting tidbits in this ClickZ story, but mostly I’m just setting an anchor in case I ever want to find it again.

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Gold Boxes, Share the Love viral marketing, and now triva questions with micro-payments for getting the answer right F’ing brilliant in so many ways it hurts me to think about it. It costs them like nothing to do this, but do you think it’s going to get people interested in learning more about what they […]

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Telemarketing for List Capture

ClickZ’s article about using outsourced telemarketing for permission based e-mail list growth is very interesting for a number of reasons. Interesting to me anyway. Hmmm.. I need a dark corner in which to think for a while…

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Case Studies: Real Life, Real Answers

We aren’t currently doing much in the way of creating case histories as a marketing tool. Still, I suspect that I’ll eventually want to find and refer to this marketingprofs.com story again at some point (if only for the Work section of my own site which has promised that case studies and portfolio samples would […]

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Minimizing Abandon Rates

ClickZ is running an interesting article on optimizing e-mail list growth. The focus is on minimizing the abandon rate. We aren’t currently tracking this number, but I know it’s a lot higher on Direct Source than I’d like it to be. Part of this is that we’re strongly inferring that registration is required prior to […]

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Is It Soup Yet?

Is it possible to address multiple buyers/personality types with a single copy message? The ClickZ article, The Way Customers Want to Buy, seems to be saying yes. I came of age steeped in the tradition of one audience, one message. If you have two audiences, then you need two messages. It makes sense, if you […]

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Best Practices and Lessons from 2002

Marketing Sherpa put out a call for lessons learned in 2002 and got back replies from over 600 marketers. Collected here as a free PDF download. 136 pages that I haven’t even glanced at yet, but it looks like a solid resource.

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