Posted in Marketing on May 9th, 2003
So then excessive bounces will get you blacklisted? I had no idea. We’re well below 60% (a number which seems improbable to begin with), but still… From ClickZ: E-Mail: A Job for Professionals
Posted in Marketing on May 2nd, 2003
This clickz article on acquisition strategies says that piggybacking on somebody else’s relationship seems to produce one of the best results when looking at list growth. That’s obvious, and we’ve looked at newsletter sponsorships with various levels of success. But, they mention this company was able to take the placement out in trade. That’s interesting. [...]
Posted in Marketing on Apr 24th, 2003
There are a few interesting tidbits in this ClickZ story, but mostly I’m just setting an anchor in case I ever want to find it again.
Posted in Marketing on Apr 4th, 2003
Gold Boxes, Share the Love viral marketing, and now triva questions with micro-payments for getting the answer right F’ing brilliant in so many ways it hurts me to think about it. It costs them like nothing to do this, but do you think it’s going to get people interested in learning more about what they [...]
Posted in Marketing on Mar 12th, 2003
ClickZ’s article about using outsourced telemarketing for permission based e-mail list growth is very interesting for a number of reasons. Interesting to me anyway. Hmmm.. I need a dark corner in which to think for a while…
Posted in Marketing on Mar 11th, 2003
We aren’t currently doing much in the way of creating case histories as a marketing tool. Still, I suspect that I’ll eventually want to find and refer to this marketingprofs.com story again at some point (if only for the Work section of my own site which has promised that case studies and portfolio samples would [...]
Posted in Marketing on Feb 27th, 2003
ClickZ is running an interesting article on optimizing e-mail list growth. The focus is on minimizing the abandon rate. We aren’t currently tracking this number, but I know it’s a lot higher on Direct Source than I’d like it to be. Part of this is that we’re strongly inferring that registration is required prior to [...]
Posted in Marketing on Jan 17th, 2003
Is it possible to address multiple buyers/personality types with a single copy message? The ClickZ article, The Way Customers Want to Buy, seems to be saying yes. I came of age steeped in the tradition of one audience, one message. If you have two audiences, then you need two messages. It makes sense, if you [...]
Posted in Marketing on Jan 14th, 2003
Marketing Sherpa put out a call for lessons learned in 2002 and got back replies from over 600 marketers. Collected here as a free PDF download. 136 pages that I haven’t even glanced at yet, but it looks like a solid resource.
Posted in Marketing on Jan 7th, 2003
I’ll think about this later.