Posted in Marketing on Jul 28th, 2009
I heard about something called Taguchi split testing. Now, you’d think I’d know what this is, being that I’m a marketing professional and all. Unfortunately, it turns out I still don’t know everything. So, off to Google where I found Taguchi Explained… For Dummies. Now, at least I understand what it is. I still have absolutely [...]
Posted in Marketing on Apr 26th, 2009
I had to view this Honda Insight ad in Safari instead of Firefox since I deliberately set up Firefox to block a lot of the tricks they’re trying to use to control the browser. Still, the way the video breaks out of the frame and runs all over the page is really impressive. As to [...]
Posted in Marketing on Mar 16th, 2006
Seems like I’m running across a lot of people suggesting that advertising has changed and doesn’t work anymore given the realities of the new world.
A few weeks ago, I read an interesting interview with Al Ries (of The 22 Immutable Laws of Branding Fame) He was pimping his book, The Fall of Advertising and [...]
Posted in Marketing on Aug 23rd, 2005
Here’s a very interesting O’Reilly post about advertisers buying page rank instead of impressions. I hate SEO’s if only because the bastards caused me to shut down my comment sections with all their damned comment spam. O’Reilly brings up some really intriguing points though, and ultimately, I think it’s something that the search engines have [...]
Posted in Marketing on Mar 21st, 2005
This interview with FedEx logo creator, Lindon Leader is pretty interesting.
I had noticed the arrow in the FedEx Logo before. Strangely though (and completely unrelated), I had never noticed the arrow in the Amazon.com logo that went from A to Z until somebody pointed it out to me. I guess it’s funny what you pick [...]
Posted in Marketing on May 6th, 2004
Robert Scoble has some Interesting Thoughts on Persuasion.
I’m half tempted to get Influence: The Psychology of Persuasion which is linked in the comments. Except I know it would sit on a shelf collecting dust while I read everything but that. I want to read those kinds of books. I’ve even purchased several of those kinds [...]
Posted in Marketing on Dec 23rd, 2003
I was all ready to dismiss James Hering’s column, No More “Visits,” Please!. I could see where he was going, and I was pretty sure he was wrong (or just desperate for a column idea to fill inches). But, by the time I got to the end of the piece, I have to say, he’s [...]
Posted in Marketing on Oct 30th, 2003
A bunch of e-mail clients are changing the way they handle image display. A newsletter redesign may be in order. I’m pretty sure our newsletters are readable even if you can’t see any pictures, but I should be 100 percent sure (and then some).
Posted in Marketing on Jun 30th, 2003
ClickZ has an interesting case study on how Cisco’s sales force is using a template based e-mail system to be able to send e-mails to their clients.
I have mixed feelings about this. As a marketer, I’d certainly like to have the ability to track messages/effectiveness as they’re going out through the sales force. I [...]
Posted in Marketing on May 9th, 2003
So then excessive bounces will get you blacklisted? I had no idea. We’re well below 60% (a number which seems improbable to begin with), but still…
From ClickZ: E-Mail: A Job for Professionals