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How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did is a fascinating story about how sophisticated Target’s data mining is. My go to story on data mining has been how Wal*mart knew that prior to a Hurricane hitting demand for strawberry Pop-tarts went up in their stores, but this one has clearly surpassed that. It’s equal parts creepy and awe inspiring/impressive just how much you can tell about somebody by looking at their purchasing habits.

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