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Archive for March, 2006

Tribute to an Animator

I’d never heard of Ralph Baksi. Not surprising since I’ve probably never heard of any of the people who do animation. This blog post sure makes him sound impressive though, and the doodles are really great.

Excel Tips and Techniques

Man, and all this time, I’ve been creating manual groupings for my pivot tables. How on earth did I miss that Excel will do that for me? Doh!

Excel Tips and Techniques

Dude ?! What the Hell ?!!

This viral for Winterfresh Gum is totally insane.

Mr bigshot, Mr. rich and famous till you through it all away on pills and porn! What happened to the Pac Man I married? I hate you!

Funny concept. The ending is pretty weak, but still worth a few minutes to give it a look. Now, I need to go find myself an arcade with a dusty old Pac Man machine in the corner. I think there’s one off the Redondo Pier.

The End of Advertising?

Seems like I’m running across a lot of people suggesting that advertising has changed and doesn’t work anymore given the realities of the new world.

A few weeks ago, I read an interesting interview with Al Ries (of The 22 Immutable Laws of Branding Fame) He was pimping his book, The Fall of Advertising and the Rise of PR.

Today, I’m pointed to a presentation by Joseph Jaffe called A World without Advertising. I couldn’t get a good read on what he thinks is going to replace it. He mentions consumer generated content a lot, and consumer control — real Clue Train Manifesto type stuff.

I decry Big Content (like the music labels) who refuse to recognize that their business model is broken, and that rather than trying desperately to hold onto the past, they need to find a new way to thrive in the new reality.

I find it harder to do that with Advertising though. I guess it’s different when it’s your background you’re being asked to reevaluate.

I don’t know that Ries or Jaffe have the answers. I don’t even know if they’re right. It may just be that I’m primed for that because the marketing for my new business isn’t working the way I’d planned that it would.

Still, it feels to me though like everybody is saying there’s an iceberg up there you’d better turn, but nobody seems to know where the steering wheel is. I need to work on finding that. I don’t know how to make consumer generated content work for distributing a message. I understand a bit better about how PR might work, but I’m not a PR guy. I’ve never been a PR guy, so I don’t know how to function in that kind of a world.

Tips for Entrepreneurs

O’Reilly Radar >Entrepreneurial Proverbs offers some tips for entrepreneurs.

Live Action

Everybody else and their brother is linking to the Live Action Simpsons Intro, so I guess I may as well too.

The actors don’t look enough like the cartoon characters for my tastes, but it’s pretty clear that a lot of work went into this.

I love the idea of a scientist super hero. We need more of that. Check out our heroic science teacher as he describes particle/wave duality and the double slit experiment — What the Bleep: Quantum Physics.