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Change or Die

How do you motivate people to change when even fear of death isn’t enough to motivate people to change? In Fast Company’s story, Change or Die suggests it takes reframing for a more emotional message, and radical, sweeping changes.

“If you look at people after coronary-artery bypass grafting two years later, 90% of them have not changed their lifestyle,” Miller said. “And that’s been studied over and over and over again. And so we’re missing some link in there. Even though they know they have a very bad disease and they know they should change their lifestyle, for whatever reason, they can’t.”

That seems truly amazing to me.

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