Ketchup - Who Knew
October 16th, 2004 by Will
The Ketchup Conundrum is a great read. I had no idea that flavor balance was such a precarious thing, or that so much thought and research went into creating mass market foods. Now, I want to go have a burger with a great big dollop of ketchup, but as with wines, I’m afraid that my palate won’t be sophisticated enough to recognize why I like it.
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