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Robert Scoble has some Interesting Thoughts on Persuasion.

I’m half tempted to get Influence: The Psychology of Persuasion which is linked in the comments. Except I know it would sit on a shelf collecting dust while I read everything but that. I want to read those kinds of books. I’ve even purchased several of those kinds of books. Somehow, I’m never in the mood when I’m putting one book away and starting another though.

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