Piggybacking for List Growth
May 2nd, 2003 by Will
This clickz article on acquisition strategies says that piggybacking on somebody else’s relationship seems to produce one of the best results when looking at list growth.
That’s obvious, and we’ve looked at newsletter sponsorships with various levels of success. But, they mention this company was able to take the placement out in trade. That’s interesting. I want to think about that for a while….
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