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Archive for February 27th, 2003

Project Euh?

euh?

Yeah, I don’t entirely get it either, but I found it here.

Blimp Attack

This:

I always knew this was going to happen. I always knew that skepticism and science were mere psychological decorations and vanities. Deep in our alligator brains we all know that the world is just chock full of evil and monsters and sinister forces aligned against us, and it is only a matter of time until they show up. Evolution know this, too. It knows what to do when the silent terror comes at you from out of the dark.

and plenty more funny goodness can be found here.

Is This It?

Hmmm… Not sure yet, but the Sony Ericsson P800 may finally be the cell phone I’ve been looking for: 1, 2. Now, what’s the data plan going to cost?

Voices in the Darkness

I didn’t bother with the virtual march on Washington because I’m convinced that we’re in a position where we’re being led by people who have zero concern for the voices or concerns of the people they are supposed to represent. It seems that the only thing we can do is remember and vote them out of power next go around. Still, this animation of the protest in action is pretty damn impressive. Hard to believe that much dissent can be ignored so completely. No, not hard to believe - just sad to say. via Boing Boing

Minimizing Abandon Rates

ClickZ is running an interesting article on optimizing e-mail list growth. The focus is on minimizing the abandon rate. We aren’t currently tracking this number, but I know it’s a lot higher on Direct Source than I’d like it to be.

Part of this is that we’re strongly inferring that registration is required prior to proving our value. I’m tempted to back out of that — I never really liked that approach. But, as soon as we started doing that the # of registrations shot way up. Only 15% of the ones who said, yeah it’s OK to send me stuff seem to be garbage addresses. I’d like that to be lower, but I would have expected it to be higher. I guess the real question is how many qualified leads are we turning away with this approach. That’s pretty hard to test — if anybody’s ever figured out how to test that, I’m all ears.