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Archive for April 10th, 2002

Inside the philosophy and process of Frog Design

“With SAP,” notes Rolston, “we cut our teeth on developing a methodology for defining design solutions at a less literal level, and at a more abstract, procedural series of layers.” In effect, prompted by the practices of software engineers, the Digital Media Group began to objectify the design process.

Interview: The Customer Share is Always Right

Customer Share Group CEO Tom Osenton thinks priorities are all wrong. He believes that competing for market share is a thing of the past, and aggressively pursuing customer share (e.g., cross-selling and upselling to your existing customers) will be the key to prosperity in the coming years.