March 21, 2005
The FedEx Arrow

This interview with FedEx logo creator, Lindon Leader is pretty interesting.

I had noticed the arrow in the FedEx Logo before. Strangely though (and completely unrelated), I had never noticed the arrow in the Amazon.com logo that went from A to Z until somebody pointed it out to me. I guess it's funny what you pick up on.

Posted to Marketing on Mon, March 21 2005
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