December 23, 2003
Visit - A Bad Call to Action

I was all ready to dismiss James Hering's column, No More "Visits," Please!. I could see where he was going, and I was pretty sure he was wrong (or just desperate for a column idea to fill inches). But, by the time I got to the end of the piece, I have to say, he's probably right. We probably do need stronger call to actions.

Posted to Marketing on Tue, December 23 2003
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